I gave a presentation on online participation today to the Northern Nevada Chapter of the PRSA. The conversation was great. I loved the questions and the opportunity to present what I think about all of this to a very attentive crowd. Below is the presentation. You can view the speakers notes along with it. I tried to stick to the basic idea in the notes, but with the questions, we definitely left those...
All businesses sell something, right? In order to get customers and clients to buy your product, you need one or more of the following:
- The best prices
- The best product
- The best people
Two of those are closely related: price and product. Often, it seems like one drives the other, and vice versa. It’s also difficult to change them without affecting the bottom line. That leaves us with the people that help make your business work.
Blogs are those things that we’re all hearing about everywhere we look, it seems. Political campaigns have them, news organizations have them, regular people have them, and businesses have them.
A blog is simply a place on the Internet that you can update anytime you like with new information. And from the business standpoint, they’re a way to connect more often with customers and potential customers. They’re your way of communicating when you wouldn’t normally be communicating, and that’s a great way to increase sales and keep up client relationships.